What the pigment is
Melanocytes sit in the basal layer of the gum epithelium as they do in skin, and they deposit melanin into the cells above them. How much they deposit is largely genetic, which is why physiological gum pigmentation is more common in some populations than others and why it has usually been there for as long as the person can remember. Treating it removes the coloured layer. It does not remove the cells that made the colour, and that single fact explains everything about how the result behaves over years.